SME GUIDE: How To Negotiate As A Business Owner
PrepareYou have to prepare properly for any negotiation. You do not want to start sounding like you are inexperienced. Get more than enough information on your product both pre-production, during production and post-production. To get the best out of negotiation you need to have a strategy; are you just going to be blunt with your offer or are going to throw the floor open for the negotiator to give you an offer. You need to know what you want to do before the negotiation begins.