Recently, Cristiano Ronaldo has been hit with a rape allegation after a woman filed a lawsuit alleging she was raped by Ronaldo in 2009. Ronaldo denies the claims. However, the case is beginning to take some effects on the Portuguese’s brand as his no.1 sponsor, Nike showed concern about the rape allegation
In 15 years Nike have created more than 70 different styles of boots branded with Cristiano Ronaldo’s name that have sold millions worldwide and resulted in a life contract worth $1billion.
Nike said they were ‘deeply concerned by the disturbing allegations’ facing the Juventus star after a woman, Kathryn Mayorga filed a lawsuit alleging she was raped by Ronaldo in 2009. A claim to have been vehemently denied by Cristiano Ronaldo.
The Portuguese icon, who has been a face of the brand since 2003, has a deal worth £770m. But that appeared to be at risk following the first statement from Nike since the allegations were made.
Nike said: ‘We are deeply concerned by the disturbing allegations and will continue to closely monitor the situation.’
Las Vegas police announced they would reopen the investigation into a claim of rape by Kathryn Mayorga, who alleges that Ronaldo forced her to have sex with him at a Las Vegas hotel in 2009.
Nike are the first of Ronaldo’s commercial partners to intervene since the allegations against him emerged last weekend.
The 33-year-old has major endorsement deals with Nike, Tag Heuer, Herbalife and American Tourister. EA Sports have used Ronaldo as the face of their long-running video game FIFA 19 but the gaming firm have joined Nike in expressing their concern.
EA Sports said: ‘We have seen the concerning report that details allegations against Cristiano Ronaldo