A Project Evaluation Report on a Footwear (PALM SLIPPERS) Firm

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Footwear business is a very lucrative one if you have all the requirements to get you started

CHAPTER 1

INTRODUCTION

1.1 BACKGROUND TO THE STUDY

Palm slippers are important foot wears because apart from protecting out feet from harmful objects, they add beauty to our mode of dressing. It has become fashionable among not only ladies but also men of nowadays. Based on observations and interviews, it is clear that to most Nigerians, their footwear is an extension and expression of themselves. There are strong gender differences, with women being more alert to the symbolic implications of slippers than men. Foot wears affect our perceptions of others and our perceptions of self, including our passage into adulthood. Among the magical transformations we attribute to palm slippers is their ability to supercharge our athletic performance. Not only is footwear an extension of self, it also acts as a repository of memory and meaning in our lives.

An initial impression might well be that there is no more ordinary and unremarkable consumption object than slippers. For some of the people, study the impression is accurate-buying, wearing, caring for, and disposing of slippers is for them a necessity with which they concern themselves as little as possible. But far more commonly, slippers are seen as highly significant articles of clothing that are regarded as expressing the wearer’s personality and perhaps as even capable of magically transforming them into beautiful, handsome, happy, confident, or heroic people. Palm slippers are seen by most of those studied as revealing age, sex, and personality and as creating moods and capturing memories. For adolescents, slippers are key signifier of their identities, and the palm slippers they desire often conflict what their parents regard as appropriate. Slippers appear as a key vehicle through which adolescents and young adults work out issues of identity, individualism, conformity, lifestyle, gender, sexuality, ethnicity, and personality.

As we all know, footwear plays a very significant role in the fashion industry today. Many strive for comfort and convenience for their casual wear. People tend to gravitate towards open toe slippers, flip-flops and other comfortable footwear. Slippers are a favorite by many compared to flip-flops because with a mere strap on top of your heels, your appearance can change from very informal to casual and in some cases formal depending on the type of slippers. You also get to reduce the constant noise from flip-flops slapping your heels as you walk. Slippers also tend to reduce dirt from splashing on your clothing or legs when walking through wet or muddy areas because of the close proximity of the base of the slippers to your heels when walking. Slippers are very popular in Africa because of the warm climate.

African slippers are generally hand-made. Some African slippers are made out of car tires, cows and many other sources. African slippers come in many colors, designs, shapes and forms. African slippers are mostly comfortable, easy to wear and unique. They can complement either formal wear or casual wear. African slippers are adjustable.. Some African slippers also come with Velcro. African Slippers range from simple designs to very intricate designs. Some are fully made out of rubber making them waterproof. African slippers made out of genuine leather tend to be more durable than those made with other materials.

Some slippers are padded for a better comfort but are mostly made without pads. African slippers with African print are becoming a sensation these days and are gaining popularity amongst our youth, fashionistas, designers, and more. Another popular print used to make African slippers is Bata. Bata is a print customary to people from Nigeria, a country in West Africa. Designers of African slippers are very creative. Just when you think the creativity cannot be better, they come up with some breath-taking designs. African slippers are worn all over Africa, from West to East and from North to South.

The trend in footwear fashion has made it attractive economic-wise in the sense that considering the vast potentials in Nigerian market, people are now engaging in palm slippers making business.

Author: Olawale

Olawale Sanusi is an enthusiast, a passionate lover and good writer of football stories. Also, a creative story developer

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