An Insight into Starting a Career in Events Planning Business
Event planning is simply the process of researching, planning and ensuring the smooth organization or flow of an event. The process of a full scale event planning and management service include:
JOB DESCRIPTION OF AN EVENT PLANNER OR COORDINATOR
- Conducting initial research
- Creating an event design and concept
- Finding a good location
- Making arrangement for food from caterers
- Doing the interior décor
- Organizing the entertainment needs
- Planning transportation to and from the event
- Sending invitations to attendees
- Arranging any necessary accommodations for attendees
- Coordinating the activities of event, personnel
- Hiring employees to work the event
- Supervising at the site and conducting evaluations of the event, etc.
Now looking at the duties of an event planner listed above, you will come to acknowledge the fact that event planning is an authentic knowledge-based service that cannot be replaced by modern contraptions and artificial intelligence. It is like modeling, so human and natural. For the next decades to come, at least you are guaranteed of a business and profession and may even be more prolific in the years to come. Why?
WHY YOU SHOULD START AN EVENT PLANNING BUSINESS
The reason is because events will always take place; as humans find pleasure in coming together for celebration purposes. As long as the following events listed below still occur daily, you will always be in business:
- AGMs (Annual General Meetings)
- Political campaigns, Anniversaries
- Naming ceremonies
- Birthday Parties
- Award ceremonies
- Trade shows
- Conventions, etc
Your duty now is to keep up with fashion trends and changing needs of clients. As new modern concepts come out, your event management strategy also needs to upgrade its science to keep at the fast pace of time.
Asking how to become an event planner is no longer the question. The big question now is “can you keep up with the demand? As ideas travel very fast in the internet age, it is not surprising that you will have bigger demands; so you should be more than prepared.
There is no restriction to entering and starting up an event planning business. The main idea is to start up. Most experts advise you to do the first two businesses that come your way at token prices, so that you build up a clientele and reputation.
ALL YOU NEED TO KNOW:
1. Assess Your Skills
Before you quit your day job to become an event planner, take the time to honestly assess your current skills to ensure you have what it takes to succeed as an event planner. Event planners must be creative and well organized, but they must also have excellent interpersonal skills. Events are about people, so successful event planners must be able to effectively listen to what clients want, develop relationships and negotiate with vendors (companies that supply products and services for events).
There are lots of Event Planning Schools out there, if you cant pay much, enrol in the Skill Acquisition Programme set up by Lagos State government and in other states depending on your location.
TIP: If you’re creative and have great people skills, but could use some help getting organized, event planning software is available to help you keep track of event details.
2. Learn How to Plan Events
Almost all events have common components such as some type of meal or refreshment, a form of entertainment or speaker, invitations or registrations, etc. The event planner is the person who pulls all of the components together. There are excellent resources available to help you learn how to plan events and assist with each stage of event planning including how to: choose a date, decide who to invite, budget, create timeline schedules, work with vendors, and market events. If you want a formal education, many colleges offer degrees or certificates in event planning. If you would rather break into event planning without a formal education, you can quickly learn how to plan events with books online
3. Get Hands-On Experience
The easiest way to learn about the steps involved is through personal experience (i.e. planning events for family and friends). Non-profit groups are always looking for help with their fundraisers and galas, and you’ll get the double benefit of helping a worthy cause while you hone your skills. This is also an excellent way to make contacts in the community to help you land a paying job when you are ready. You could also volunteer to organize events at your own workplace, if you have one. For example, if your company has a public relations department that is notoriously short-staffed, offer to help them out. The beauty of this plan is that you will be learning a new career while still being paid at your old job!
4. Create a Portfolio
A portfolio is a collection of samples of your work, plus any other documents that can show people why they should hire you. A portfolio helps you stand out from other applicants, and prove that you have the skills to do the job. Your portfolio might include pictures, recommendation letters and anything else that shows prospective clients and/or employers what you have done or can do. Material for your portfolio can come from any event you have organized (such as a family reunion, birthday bash, etc.) or from ideas and themes you have for future events. Show your best work and don’t worry about giving away your great ideas. People will believe you have many more brilliant ideas that you haven’t yet divulged.
5. Get Hired as an Event Planner (Optional)
Getting hired as an event planner (even if you plan on opening your own event planning business) will give you invaluable contacts and referrals for the future. Meeting and convention planners are projected to have faster than average job growth in the coming years. This is good news for the industry and for you. Companies that hire event planners include hotels or resorts, non-profit organizations, convention centers, country clubs, and even fun destinations like theme parks! Some people work their way into a position as their company’s event planner just by volunteering to organize internal events such as company picnics and meetings.
6. Start Up Event Planning Business
If the idea of being your own boss and earning up to N15,000,000 or more per year as an event planner sound appealing, it may be time to take the plunge and set up an event planning business. Many event planners have home-based businesses, which makes this type of business inexpensive to start. With the wealth of information available on starting a business you should be able to get your own event planning business off the ground quite easily. When starting your own business, you should consider what types of events you want to plan. If you have a flair for the spectacular you may want to tackle proms, charity events and galas. If you prefer planning corporate events, you may choose to plan meetings, conventions, and the like.
7. Develop Relationships with Vendors
You’ve probably heard the adage “it’s not what you know but who you know”. The most important relationships you will build as an event planner are with the vendors for your events. These are companies that supply products and services for events, such as caterers, florists, equipment rental companies, hotels, photographers, etc. Learn about each one’s business by conducting informational interviews and ask about discounts they can offer you. Be polite and courteous with the owners and their staff and always follow up after wards with some sort of acknowledgement or thank you. You can also arrange to have vendors refer clients to your event planning business.
Learn More and Be Strategic
You can continue to learn and grow after you have become an event planner. One of the best ways to succeed as an event planner is to look upon every social occasion or event you attend as an opportunity to learn. Make a mental note of what worked well and what bombed. Attend trade shows, read everything you can related to event planning, and watch for what’s hot. Seek out the advice of trendsetters and don’t be afraid to try something a little different. You may start a trend yourself.