Salon business is a type of business that can go into extinction because everyone has to do their hair, the more the people in a particular place the more profitable a salon will be. A lot of people have seen this and they are establishing salons everywhere.
Therefore, if you have a salon you have to be different and better than the other salons, these tips will help you with that.
Create a selfie station inside your salon
Create a corner in your salon where there is a nice mirror or wallpaper where people can take a selfie, get people to snap it and share on social media especially after they have made their hair. Do not forget to put a sticker or logo of your salon with your hashtag.
Sponsor a local fashion show
As a salon or spa owner, you can sponsor or partner with a fashion show, a lot of people looking for great fashion specialists will be there and it is a good way to build your brand and public relations. Also so many models and managers might want an official hair stylist, you might be the one.
Create a great website for your salon
Get a good designer to design your website for you and if you can do it yourself that will be great. The bottom line is creating a great website that is salon friendly to your customers.
Offer daily deals
People love deals no matter how small it is. Create a deal plan and make it know to your customers and prospective customers. There are some websites that you can also advertise it on, make use of them. You can also get this out through your email list, website, and social media pages.
Announce a birthday discount
A good way to also bring people in is to announce birthday discounts, make this known on all your advertising platforms.
Give customers refer discounts
Encourage your customers to engage in referral to your salon with a discount for each referred customer. This will really encourage them to talk about your salon with their friends and family.
Extend your closing hours
This makes it easy for very busy people to make you their go-to place, other will be closed those kinds of people will come in to patronize you.
Quality customer relations and service
This is the most important of all the tips, find ways to make yourself and your stylists better, do not forget that it is what actually brings people back and loyal. Attend seminars, search online for ways to do difficult and uncommon styles.
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