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In order to further protect their users from unscrupulous advertisers, Facebook have taken steps to allow users review businesses that advertise on the social network and possibly ban those that receive the most negative feedback.

The move is taken in order to get serious about organizations whose promotions misdirect users into purchasing low-quality merchandise or administrations or firms that neglect to deliver products in their expressed sending time.

Facebook users can leave criticism for their saw promotions under the “Advertisements Activity” tab, the organization said in a blog entry.

Advertisers will be allowed to enhance before additionally move is made, which may incorporate a lessening in the measure of promotions that specific business can run.

“We believe this tool will give people more confidence in the businesses they interact with and help hold businesses more accountable for customer experiences they provide,” Facebook said.

This is one of the many changes by the world’s largest social media network to enhance user experience and engagement after it was embroiled in a huge scandal where millions of users’ data was improperly accessed by a political consultancy.

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Facebook calls itself “an advertising-supported service” and requires people to accept targeted ads as a condition of using its platform.

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